Marketing Cloud Apps

Want to prove that cloud computing has truly revolutionized every industry? Try going to Google and searching for "The Impact of Cloud Computing", you will see a list of a wide range of industries ranging from education to healthcare, telecommunications, and information technology. Here are a few marketing cloud apps that have had the biggest impact on marketing.

ERP

Marketing Cloud Apps

ERP is the total management solution used by most Fortune 500 businesses. The average cost of implementing an ERP solution package is up to $ 500,000. However, cloud computing has brought ERP to small businesses at a much lower cost, bringing higher efficiency in administration and business.

The sales module of ERP, called Customer Management (CRM), is a huge area of ​​business today with companies like Salesforce. Cloud ERP providers like NetSuite and Epicor own a large share of the ERP market.

Marketing automation

Marketing Cloud Apps 1

Digital marketing is not a new concept. Despite the advantages, this process is still often time consuming for a business.

Marketing automation is a cloud-based service that can significantly reduce the time a business owner spends on daily work, thus ensuring accuracy and optimization of resources. business. Some of the top marketing automation services include Eloqua (acquired by Oracle) and Marketo.

Inbound marketing

Marketing Cloud Apps

 

Traditional marketing has always been "outbound" as advertising activities, trade shows, calls ... However, with the advent of cloud computing, "inbound" marketing has come up exponentially. .

Blogging, video tutorials, social media marketing, and self-published books ... are examples of inbound marketing techniques that can easily be used in the cloud. HubSpot, YouTube, CreateSpace, and Facebook are all examples of cloud-hosted services that have triggered the growth of inbound marketing.

Monitoring and analysis

Marketing Cloud Apps 3

Over the past decade, cloud-based analytics services have virtually eliminated the need for hosted solutions. Google Analytics is the most popular service for businesses to track business metrics on a web platform. But beyond that, there are services like Omniture and Adobe Marketing Cloud that are very popular in B2B as well as B2C companies.

Sales management

Marketing Cloud Apps 4

Depending on the industry and the products you sell, the sales cycle can be anywhere between days and months. Before the advent of cloud computing, sales managers used common spreadsheet documents like MS Excel.

But for a career that requires people to constantly move, this is not the best solution. Sales management today is mainly done through cloud-based tools, starting with Office 365 (MS Office in the cloud) to specialized tools from Zoho and Salesforce.

 Source: blebees.com



source https://blebees.com/marketing-cloud-apps/

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