How To Design A Teardrop Banner

What is Banner? This article will give you the steps to design banner, advertising image so that it is reasonable and effective, helping you to minimize errors and convey your message clearly.

Banner advertising is currently one of the most popular marketing publications on the online environment. Most companies use one format or another because of its low cost, metrics, and good brand awareness. Wish you can own impressive banner designs.

Banner ads on online

This type of banner usually has very large sizes placed on the big signs of the store or at allowed places at intersections and crossroads where crowded people pass.

These street sign banners have the main effect not to promote product purchases or promote certain promotions but to "recall" the brand image in the mind of customers, so that when they have demand, that brand will appear in their memory.

These online banner ads are also placed on high-traffic websites such as major domestic and foreign newspapers. This form of advertising is also quite popular in advertising and communication because of its practicality and economy.

How to design a teardrop banner

Not only designers in particular but all online businesses in general want to have an effective banner, advertising image. But the question is
“What is an effective banner, advertising image? "
“How to design banner, advertising images effectively? "
This article will give you the steps to design banner, advertising image so that it is reasonable and effective, helping you to minimize errors and convey your message in the clearest way.

Step 1: Identify customers and purchase behavior.

The first thing when you want to design a banner or advertising image, you have to clearly define who your customers are and their buying behavior.

For online business shops, it is necessary to avoid confusion between "user" and "customer". The person who uses his product or service may be "user", but the person who pays it is "customer". Therefore, it is necessary to study exactly the buying behavior of this "customer" group to come up with a very suitable advertising program.

They will prefer to go to the place to buy more or prefer to stay at home to choose online, that should be clearly defined by you to increase the efficiency of your program.

Use the program "Order via fanpage and website today to get deals" or use the program "Buy directly at the shop will receive a gift of up to 1,000,000 VND" depends on your research. save their buying behavior.

Step 2: Determine which channel your banner, ad image is applied to (suitable image size).

Once you have an idea of ​​the program and your target audience, the next step is to determine on which channels you will be using this image?
The main online channels today include: Facebook, Instagram, Website, forums, ...

1. Facebook:
+ Facebook Fanpage cover photo: Because the cover photo of Fanpage displayed on computer and mobile is different.

Desktop View: 828 x 315 px

Mobile View: 828 x 465 px

So for the full information to display on both computers and phones you need 1 image 1222 x 465 px. In which the information to display is mainly in the box 828 x 465 px as shown below

Square image: 1200 x 1200 px
+ Vertical image: 800 x 1200 px

2. Instagram:
The ideal size on Instagram is: 1200 x 1200 px
. Website:
Since each website with different banner design and advertising images will have different image sizes, ask your website designer and find out the best picture frame.

Each different channel will have different suitable aspect ratio. You certainly do not want your image to be cropped, "redundant and missing" just because the image size is not correct.

Uplevo is currently providing design services on Facebook with standard photo sizes in accordance with regulations.

Step 3: Identify the message of the advertising image banner that you want to convey to the customer

Banners and advertising images need to clearly define the message you want to convey to customers.

Clarity and coherence are top priority! Therefore, do not try too hard to provide too much unnecessary information to force viewers to remember, they will not remember and ignore it.

Banner design and advertising images need to answer:

- Who? Who are my customers (gender, age, income level, preferences, ..) -> from there, make designs suitable for this target group
- What? What product or service is this banner design about? What is my product? -> What will I put on the banner, advertisement image?
- When? Time of his program
- Where? Where is the location of the shop
- Why? Why buy from my products but not from competitors -> Give reasons for them to choose their products
- How? How to buy goods

In my opinion, step 3 will be the most important step in the process of designing banner and advertising images. Because if I do not define the conveyed message, no matter what I display on the banner, it will make customers misunderstand.

Step 4: Design advertising image banners.

As mentioned above, clarity and coherence are the top priorities in banner and advertising design. Do not pay too much attention to color or explain too detailed about your program.
"Make it simple"

Make your banner simple in an impressive way, all necessary information must immediately hit the eyes of the customer. According to a number of studies, banners, and ad images will only have 1 second to attract customers. In that 1 second, customers will decide whether the banner and advertisement are attractive enough or not, or they will ignore it.

* Choose color:

Each different color type will have different meanings, at the same time it is also something that directly affects the viewers' emotions. But do not use them too rigidly, try to choose colors that match and match with the brand color, timing and customer file.

- Yellow: The color represents sun, energy, and optimism ,. Yellow is also a color representing "wealth" and "luxury" like gold and silver jewels. But yellow is also a pretty strong color, too much yellow can adversely affect the design, because they are easy to annoy the user's eyes.

- Red: Red is the color that represents enthusiasm, good luck, inspiration, love, and even fire ... Not only that, red also represents passion, and the strongest emotions of human

The inclusion of red in the design is relatively challenging, you should only use red if you want your banner and advertisement to strongly inspire, or create feelings of warmth and luck. can also be arousing urgency for the customer

- Black: Black is one of the basic colors, when used alone will show mystery, boldness, personality, confidence and quite strong. When black and white come together, it offers sophistication and simplicity. A banner and promotional image using black as the main color in the design will be luxurious, noble, and have a high quality sense of its brand personality. simple and suitable. Do not try to combine using too many different fonts, they will create a mess for the viewer. A properly designed font should be used in harmony with the brand, not too fussy and uncomfortable for the viewer.

If the brand logo uses slender, wavy lines, of course the font should not be too big, rough and hard. Of course there will still be instances where font chaos is the highlight, but be cautious about using this.

* Insert product pictures:

Product images must of course be beautiful and clear to bring trust to their customers. Because product images are what you want customers to pay attention to most, arrange the layout properly, place products where customers see the fastest and most easily remember.

Examples of several ways to place product images

* Insert brand identity details:
To increase your personality and brand awareness, avoid confusion with other competitor brands. A banner design without a logo or brand identity will not win customers' trust because of its lack of professionalism.
* Insert CTA (Call-to-action) Call to action

CTA is very important in banner design ads, it increases the attractiveness and attract customers and viewers more than usual. The CTA button should be placed in an easy-to-see position, but not too loud to avoid damaging the program messages and surrounding products.

Usually in Vietnam the CTA buttons are usually placed in the middle of the bottom or the right hand side. Because Vietnamese have a left to right, top to bottom reading rule, the CTA button will be the last thing to see if a customer goes further in their marketing steps and makes a buying decision.

Hopefully the above article will help you in the process of designing banner and advertising images. Uplevo currently has a lot of other tools to help you design "in a note" such as: Banner, Cover, Poster, Logo, Standee ..., you can find it at Website: https://blebees.com

source https://blebees.com/how-to-design-a-teardrop-banner/