How To Create Word Of Mouth

Word-of-mouth marketing (WOMM) and "enchanted" tricks have turned many advertising campaigns "immortal" that any marketer wants to learn. In today's article, Blebees will share with you how to create word of mouth

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What is word of mouth marketing (WOMM) in nature?

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It can be understood simply that, WOMM is a form of communication between people "Consumer to Consumer" (C to C) directly or indirectly through phone, email, forum, blog, social network, ... That is, the information is "transmitted to each other" quickly in the community. Some forms of WOMM such as rumor marketing, viral marketing, community marketing, marketing placement, marketing on personal pages ...

Currently, when leaflets, advertisements on television, internet and electronic devices have become too boring and lack useful information, consumers always consider advice from friends and relatives as one. reliable sources of information before withdrawing wallet for a certain product or service. So, what to do to make each customer voluntarily leak to everyone about the item you are trading?
Marketing with rumors - Buzz Marketing
Surely tech lovers still remember the time when the Apple iPhone was released? Before the official source was announced at the MacWorld Conference on January 9, 2007, the information about the iPhone's iPhone has become the topic of discussion in many media and makes everyone. tumultuous, curious about this product. So what did Apple actually do?

Through consumer expectations of a perfect product similar to the iPod music player, Apple has maximized market demand by revealing product information to a few. "For these people to pass on to some other people and to others as well. Curiosity has helped word-of-mouth marketing to do its best.

This is a form of using entertainment programs or "whispering" news for consumers to talk about your product - service or brand. Just like so many "unintended" (but actually intentional) leaks of information from studios, singers and technology companies that we are no longer unfamiliar with.

Viral Marketing - Viral Marketing

Viral marketing is a form of advertising products and services through internet portals, windows in web browsers, and email advertisements sent to many audiences. A very successful example of viral marketing is the popular free webmail service application from 1997 - Hotmail. Hotmail provides users with free e-mail, but at the end of every outgoing email there is a line of advertisements for registration of email accounts. From zero, Hotmail has grown the number of people using the service to 12 million in 18 months, a record that even Yahoo or Google Mail has to covet.

For those who love to surf the web, it is certainly no stranger to the form of "Tell a friend" - introducing information to friends of many channels, such as facebook. Imagine how terrible the speed of transmission would be when one person spoke to five people and each year passed the ear to five more people.

Community Marketing - Community Marketing

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Community marketing is usually present at fan clubs, forums or interest groups ... Through support from this form of marketing, members freely share information and concerns about your product, service or brand. The explosion of online and offline communities has contributed to helping businesses access and deploy the marketing of their brand products.

Marketing placement - Product Seeding / Celebrity Product Placement
Marketers have long imbued with the role and power of "actors" and celebrities in consumer buying decisions. Not merely celebrating, or encouraging the use of certain products, the fact that celebrities personally use the product and put it in the list of "indomitable objects", "favorite items" ... will increase consumer confidence. With such a "column" of names like that, it is not surprising that fashion, cosmetics, and jewelry firms around the world compete to be present in gift bags for guests attending at prestigious awards ceremonies. toothpick. Or you can see some common examples on your Facebook page, when influencers in the online community post statuses, cleverly complimented images on certain products and services, and followers. they will almost immediately become interested

Personal Page Marketing - Brand Blogging

A good example of this type of marketing is Microsoft Inc., which encourages its employees to blog to record daily tasks, introduce technology products they have created, or home life. their. The purpose for this is to create a "real" voice about the company, not impose information on users. And this is not a channel for selling products to introduce products to increase sales. Fortunately for Microsoft, however, their employees all have a technological mindset and a host of shared values, but in reality, it is difficult to control the information on these logs.

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If you want to sell more products, you need to gather more information distribution channels as well as increase the number of people who know and support your service. The best way to do this is "Word of Mouth". What better than having an "army of supporters", constantly volunteering to introduce and advise your products and services through their website or any conversation ?!

Source: https://blebees.com



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